07.09.2017

Experience the future and celebrate 30 years of BORBET design A during the IAA 2017.

 
The BORBET booth will once again certainly be one of the hotspots during the IAA 2017 in Frankfurt. The trade fair causing the hearts of millions of automobile fans from all over the world to beat faster from the 14th till 24th of September. Next to other novelties, the light alloy expert from the Hochsauerland region will be presenting wheel specific refinements and be celebrating a very special anniversary.
 
Innovative production processes, a severe quality management and motor sport experience ensure the million times proven quality of BORBET light alloy wheels. This concentrated knowledge has effected the production of light alloy wheels since 1987. BORBET started this development with a real masterpiece - the BORBET A-wheel.
This wheel embossed generations of automobile fans worldwide and still enjoys great popularity. Therefore, the 30th anniversary of this wheel, taking place in 2017, represents a milestone in the company history. For this birthday celebration, BORBET updates this German tuning icon with a new design "A". While the original 16" A-wheel remains in the Borbet program as an evergreen, the new edition of the legend continues: The new BORBET A in the category "Sports" a modified design with the stately sizes of 8.0 x 18 inch and 8.5 x 19 inch is now available.

In addition, the Borbet "Premium" category continues to redefine as shown through the new BORBET BY-wheel. Created through a mixture of the original BORBET B from 1987 and the present BORBET Y. Design BY, thanks to the FlowForming technology is a considerably reduced weight wheel. 20 delicate spokes designed in such a way that their arrangement leads to a charming network of alignment and interesting light refractions. In the stately sizes of 8.0 x 20 inch and 10.0 x 21 inch, it will set various premium automobiles into the limelight in an extreme and individual way. A further highlight from the "Premium" category will be the world premiere of the VTX-wheel, especially designed for the aftermarket.

However, not only this look back awards the IAA fair slogan "experience future" a very special and sporty note. BORBET continues to invest in research and development, the light alloy expert presents various novelties in the range of AERO, LIGHTWEIGHT and INDIVIDUALITY. Numerous internal studies with renowned partners show how light weight construction or surface finishing due to pressure, colour and lacquer will influence the future of the wheel. Always upfront - the innovations "Made by BORBET". Experience at firsthand in hall 4.0 booth C08.

 
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Borbet GmbH

Hauptstr. 5
D-59969 Hallenberg-Hesborn

Tel: +49 (0) 29 84 / 30 10
Fax: +49 (0) 29 84 / 30 11 10
E-Mail: info@borbet.de