2021 R.Zboralski M.Borbet web

René Zboralski strengthens the management of the BORBET Group.

With around 4,500 employees and 8 locations, the BORBET Group is a major partner of the automotive industry and the international specialist trade. The product range extends from eye-catching to sporty and dynamic to classic and noble and leaves nothing to be desired in terms of design, quality and innovation. On 01.03.2021, René Zboralski took over the OEM sales activities of the BORBET Group as the new Managing Director.

With René Zboralski, BORBET succeeded in gaining an experienced and well-connected CSO with a sales focus for the OEM sector. Mr Zboralski has already worked at management level for various automotive suppliers for e.g. brake boosters, disc brakes, "Adaptive Cruise Control", exhaust systems and onboard networks.

"I deliberately chose BORBET as an established family company with international business activities. The new challenge particularly appeals to me, as a wheel is a highly emotional product that you want and should see," says Zboralski about his move to the light alloy wheel industry. As Managing Director, René Zboralski wants to continue to make the BORBET Group fit for the future and to maintain and expand the Group's good market positioning.

We wish Mr Zboralski a good start and look forward to a successful cooperation.