BORBET exhibiting at “My Car”
Lots of innovations / Great promotions / Winner of the BORBET Advertising Star for 2010
BORBET, the traditional enterprise based in Hallenberg-Hesborn is one of the worldwide-leading manufacturers of aluminium wheels. The brand is also an established name in the specialised trade sector in particular. With its top-quality product range, BORBET regular presents itself at popular trade fairs – both domestically and abroad.
The company is currently exhibiting at “My Car” in Dortmund, Germany and, as a result, you could say that the company is part of the “premier” team of the exhibition due to the fact that “My Car” is taking place for the first time this year (11 – 14 November 2010). BORBET is represented with a new, large stand at the exhibition and will be presenting new products from the specialised trade sector across an exhibition area spanning 546 m2. Some of the products that will be exhibited include the CW1 and CW2, sophisticated high-tech wheels manufactured by the CW Fahrzeugtechnik subsidiary. CW1 is a sporty and powerful 10-spoke wheel. The 17” version can be purchased as a 4 hole or 5 hole wheel and the 18” and 19” versions can be purchased as a 5 hole wheel. The CW2 model can be purchased in the same sizes and for the same applications and possesses a sophisticated and elegant cross-spoke design.
There is even more “hands-on tuning” on offer in the form of the ten finalists from the BORBET Advertising Star Promotion. Prior to the exhibition, we managed to whittle the numerous interesting applications down to ten finalists for this year’s competition. The tuning experts simply amazed us with their excellent sense of creative vehicle design. At “My Car”, the finalists will present their unique vehicles to the audience and a specialist jury, who will then select the winner for 2010. The final will start on Friday, 12 November at 10:30. Visitors can expect an attractive support programme to support the BORBET Advertising Star Final, which – alongside prize draws, etc. – will provide a further highlight: On Friday and Saturday, a staff member from the BORBET Design Department will visit the exhibition and will create every dream car live on the computer.
The re-launch of the www.cw-wheels.de website will go live at the same time as the exhibition presentation. In addition to this, BORBET will activate the website for the BORBET Advertising Star 2011.
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