Tyre Trade Fair - a full success
Borbet has successfully completed its presence at this year’s tyre trade fair in Essen. A great number of listed stockists and new clients from all over the world could be welcomed, and they were able to enjoy the great atmosphere inside the trade fair halls. Most discussions in which the sales force managers both on a national and international basis were involved dealt with ,the strong demand of the products.
The new ECE winter design TL 14-16“, the ECE wheels of XB design in black-polished and metal grey and range supplements CC 8.5 x 19“ and LV4 5.5 x 14“ were included in the product portfolio presented to an enthused audience by Borbet within the scope of the world’s leading trade show of the tyre and wheel industries, the eye-catcher proper being a luminous blue Ford Focus RS with 20” XA wheels.
This year’s tyre fair ended with - more than ever - 600 exhibitors and a record number of 18,000 visitors. An unique story of success in which Borbet was able to participate, too.
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