On September 1, 2024, Mr. Antonio Curioso will join the management team at BORBET Vertriebs GmbH. With his many years of international experience in the aftermarket and tuning sectors, he will bring important new impetus to BORBET. Thanks to his several years of experience working in the USA, Mr. Curioso will further strengthen and expand the global presence of the international wheel manufacturer in the aftermarket segment.
On September 1, 2024, Mr. Antonio Curioso will join the management team at BORBET Vertriebs GmbH. With his many years of international experience in the aftermarket and tuning sectors, he will bring important new impetus to BORBET. Thanks to his several years of experience working in the USA, Mr. Curioso will further strengthen and expand the global presence of the international wheel manufacturer in the aftermarket segment.
The existing BORBET team will continue to run the business in the tried-and-tested manner – with Ms. Birgit Grebe-Frese and Mr. Marcel Frankenstein, who is new to the position, in sales management. Ms. Grebe-Frese is primarily responsible for the OES and IAM export divisions as well as our partnerships, while Mr. Frankenstein is responsible for wholesale, tire retail, and e-commerce marketplaces. Together, they manage sales at both locations in Medebach and Neuching, including both internal and external sales.
“We are very much looking forward to working with Mr. Curioso and further developing our already extremely strong brand,” emphasizes BORBET CEO Burkhard Plett. “BORBET Vertriebs GmbH is ideally positioned to successfully promote our high-quality and innovative alloy wheels to the relevant target groups in existing and new markets.”

