An important step into the future: Once again this year, several apprentices (m/f/d) have successfully completed their apprenticeship at BORBET, one of the leading manufacturers of light alloy wheels, and are now strengthening the BORBET team at the Hallenberg-Hesborn and Medebach sites.

Congratulations to: M. Gustin (IT specialist for system integration), L. Seliger-Lange and M. Reis (electronics technicians for industrial engineering), L. Wahle (industrial clerk) and M. Bichowski (cutting machine operator).

In addition, K. Kalverkamp and S. Thomas obtained a vocational qualification as machine and plant operators as part of a partial qualification programme. This not only emphasises BORBET's commitment to traditional vocational training, but also to promoting further qualifications.

‘Sound training and targeted further training are the basis for a strong future - for our employees and for BORBET. It is very important to us to support young people and offer them long-term prospects,’ explains Carolin Mittermaier, Head of Human Resources at BORBET.

BORBET is once again offering attractive apprenticeships in 2025. Interested parties can find out more and apply directly online at www.borbet.de/training.

Once again this year, several trainees (m/f/d) have successfully completed their apprenticeships at one of the world's leading automotive suppliers based in Bad Langensalza and are now strengthening the BORBET team.

We would like to congratulate: E. Keimling (electronics technician for automation technology), P. Grimm (electronics technician for industrial engineering), L. Kortüm (mechatronics technician), L. Stein (cutting machine operator), J. Oehler (cutting machine operator) and T. Katzmarek (industrial mechanic).

BORBET is once again offering attractive apprenticeships for 2025. Interested pupils can find out more and apply directly at www.borbet.de/en/career/training or gain an insight into training at a hidden champion through internships.

In addition, pupils and skilled workers will have the opportunity to find out about career opportunities at BORBET Thüringen and take a look behind the scenes of the global market and technology leader at the ‘Night of Careers’ on 7 March 2025 from 4 to 7 pm.

The CUPRA TERRAMAR is both a sporty SUV and a family car. The BORBET Y wheel design in “black glossy”, “titan matt” and “bronce matt” is the ideal choice for an outstandingly active driving experience.

The BORBET Y in the “Classic” category is now available with ABE approval in 8.0x18 and 8.0x19 inch. With offset 37 and bolt circle 112/5 to match the standard 235/55R18 and 255/45R19 tyres.

With its wheel hub positioned low in the centre, the BORBET Y shows how to optimally emphasise the spokes. Which perfectly expresses the sporty performance of the CUPRA TERRAMAR.

BORBET Y /CUPRA TERRAMAR
size	offset	holes	PCD
8.0 x 18	37	5	112
8,0 x 19	37	5	112

150 TREES FOR THE LOCAL FOREST

Last week, the industrial-technical BORBET trainees (m/f/d) planted a total of 150 seedlings in the Hesborn church forest on the Bollerberg under the expert guidance of forestry technician Eric Kroll and Wilhelm Brandenburg, a retired forester. The aim of the project is to promote biodiversity in the transition zones and to create a stable forest edge that will protect the forest behind it from strong winds and storms in the future.

At the beginning, the trainees were given an introduction to the importance of the forest edge and the characteristics of the three tree species planted - red oak, walnut and sweet chestnut. After an explanation of the various planting techniques and the necessary tools, they got straight down to work and planted the saplings as a team.

The campaign was made possible by a special sustainability approach: BORBET has been operating its own beehive at the Medebach site since spring 2023. The proceeds from the sale of honey to employees went towards financing the seedlings - a symbolic contribution from nature for nature.

"Nature conservation and regional commitment are core values for BORBET," explains Mrs Margot Borbet, Chairwoman of the BORBET Foundation Board. "As a hunter, my husband Peter Wilhelm Borbet has always been very close to nature and has always been committed to the local forest and its protection. The effects of storms like Kyrill and the consequences of increasing drought show how important it is to take action locally to protect and strengthen our forests. With projects like this planting campaign, we as a company want to play our part in preserving and promoting local forests."

This campaign is another example of BORBET's commitment to sustainability and environmental protection. Sustainability characterises our actions - today, tomorrow and the day after tomorrow.

As an electric SUV coupé, the new Cupra Tavascan is causing a sensation. The BORBET N wheel now makes its dynamic performance perfect all round. With the colours “black glossy”, “bronce matt” and “crystal silver”, which are ideal for winter use.

The BORBET N in the “Classic” category is now available for the Cupra Tavascan in 8.0 x 19 inch with an offset of 44.9 in the 112/5-hole version. As a dynamic 10-spoke wheel “made in Germany”, it impresses right from the start with ABE approval to match the standard tyre combination VA 235/55 + HA 255/50R19.

The BORBET W 10-spoke wheel impresses with its strikingly balanced design. The light alloy wheels in the colour variants “mistral anthracite glossy”, “black polished glossy” and ‘black copper polished matt’ are also ideal for winter use.

As the ABE for the BORBET W wheel in 8.0x19 inch with offset 35 has just been updated, it is now recommended as an eye-catcher for many vehicles.

For example, the Skoda models Kodiaq PS, Superb NZ and Enyaq NY as well as the VW models Passat B9 (CJ) and Tiguan III (CT) or the Ford Kuga DFK including the new facelift and/or plug-in hybrid variants can now be fitted with the BORBET W wheel. Which makes driving that much more beautiful.

On 01.09.2024, Mr Antonio Curioso will join the management of the BORBET Vertriebs GmbH. With his many years of international experience in the aftermarket and tuning, he will provide important new impetus at BORBET. Having worked in the USA for several years, Mr Curioso will further strengthen and expand the international wheel manufacturer's global presence in the aftermarket segment.

The existing BORBET team will continue to run the business in the proven manner - with Mrs Birgit Grebe-Frese and Mr Marcel Frankenstein, who is new to the position, as sales managers. Mrs Grebe-Frese is primarily responsible for the OES divisions and, in the IAM, for exports and our partnerships, while Mr Frankenstein is responsible for wholesale, tire retail and the e-commerce marketplaces. Together, they will manage sales at both locations in Medebach and Neuching, both in the office and in the field service.

“We are very much looking forward to working with Mr Curioso and further developing our already extremely strong brand,” emphasises BORBET CEO Burkhard Plett. “BORBET Vertriebs GmbH is ideally positioned to successfully promote our high-quality and innovative light alloy wheels to the relevant target groups in existing and new markets.” 

As the price-performance test winner among the small SUVs, the new Dacia Duster (type DJF) scored highly in the test by Autobild. The BORBET Y wheel design now ensures an outstandingly active driving experience.

The BORBET Y in the “Classic” category is now available in 6.5x16 inch with offset 32. Directly including ABE approval for the 215/70R16 standard tyre.

With the wheel hub positioned deep in the centre, the BORBET Y shows how to perfectly emphasise the spokes. The colours ‘black glossy’, ‘crystal silver’ and ‘titanium matt’ are ideal for winter use.

Together through generations, together into the future.

It all began in 1984 with the founding of ‘Austria Alu-Guss GmbH’ in Ranshofen. Since then, high-quality aluminium wheels have been rolling off the production line here. A significant milestone followed in 1996 when Peter Wilhelm Borbet took over the company, paving the way for BORBET to enter the European automotive industry. Today, the plant supplies well-known car manufacturers such as BMW, Audi, Mercedes-AMG, Ford and Daimler with high-quality aluminium wheels.

Managing Director Helmuth Huber has been overseeing the remarkable development of the site since 1995. In 1998, the pioneering ‘AAG2000’ project was launched, making the company a trailblazer in the industry. In 2009, AAG changed its name to BORBET Austria. Today, the company is looking to the future with the ‘BORBET Austria 2025’ project.
The success of the plant in Ranshofen is based not only on technological innovations such as smart casting and burnishing, but above all on the visionary leadership of Helmuth Huber. His ability to steer developments in the long term and motivate the workforce has made BORBET Austria what it is today - a location that sets standards.

At the big family celebration at the beginning of August, Helmuth Huber (Managing Director) and Margot Borbet (Chairwoman of the Board of Trustees and Chairwoman of the Supervisory Board of BORBET Austria) honoured the 40-year success story. In their speeches, they emphasised the company's milestones and the commitment of its employees. A special moment was the honouring of 14 colleagues who have been with the company from the very beginning. These and other programme items for young and old made the day unforgettable.

In 2024, BORBET Thüringen will continue to invest in the future and focus on promoting young talent. The company is welcoming 11 young professionals to Bad Langensalza for the start of training on 1 August. They will be trained in the following professions: Electronics technician for industrial engineering, IT specialist for application development, IT specialist for system support, industrial clerk, machine and plant operator and mechatronics technician.

Head of Human Resources Karsten Meye joined the trainers and department heads in welcoming the new trainees to Bad Langensalza. "Training young talent is very important to us. We are delighted to welcome so many committed and motivated young talents to the BORBET team again this year and to support them in their professional development," said Karsten Meye.

A varied onboarding programme awaited the new recruits to give them the best possible start. The trainees got to know each other across different professions and gained an initial insight into the production of an alloy wheel.

BORBET is once again offering attractive apprenticeships for 2025. Interested students can find out more and apply directly at www.borbet.de/en/career/training or gain an insight into training at a hidden champion through internships.

BORBET in Hochsauerland is also investing in the future in 2024 and welcomes 12 young specialists (m/f/d) to the BORBET team in Hallenberg-Hesborn and Medebach.

Training is provided in the following professions: Electronics technician for industrial engineering, IT specialist for system integration, industrial clerk, industrial mechanic, technical product designer and cutting machine operator.

Carolin Mittermaier (HR Manager) and Alexander Ulrich (Production Manager Hesborn) joined the trainers in welcoming the six industrial and four commercial trainees as well as two annual interns to the in-house training workshop in Hesborn. "Our new trainees are the skilled workers of tomorrow. We are delighted to welcome committed and motivated young talents to the BORBET team once again this year and to accompany them on their way," says Carolin Mittermaier.

The BORBET induction days provided the perfect start: the trainees got to know each other across different professions and gained a first impression of how a light alloy wheel is made. A workshop on "Trainee etiquette" and a joint hike rounded off the programme.

BORBET is once again offering attractive apprenticeships for 2025. Interested pupils can find out more and apply directly at www.borbet.de/en/career/training or gain an insight into training at a hidden champion through internships.

BORBET GmbH, a leading global manufacturer of light alloy wheels, is pleased to announce the acquisition of its new subsidiary Dymag Technologies Limited. This strategic acquisition includes the takeover of the Dymag brand, all patents, production facilities and the immediate integration of all employees (m/f/d).

Dymag is a renowned manufacturer of carbon and magnesium car and motorbike wheels based in Chippenham, England. Dymag produces and supplies BX-F wheels to aftermarket customers in the USA and Asia as well as Tier 1 wheel manufacturers worldwide. In addition, the company will continue to develop and market its successful motorbike wheels.

Burkhard Plett, CEO of BORBET GmbH: "With the acquisition of the Dymag assets by Dymag Technologies Ltd., we are expanding our portfolio to include carbon and magnesium rims. This strategic decision underlines our aim to be a leader in all key wheel technologies for the automotive industry."

Dymag Technologies Limited will operate as an independent subsidiary of BORBET GmbH based in Chippenham, UK. The company will work closely with BORBET to expand the development, production and distribution of carbon hybrid wheels for both original equipment and the aftermarket. These innovative products will be incorporated into the BORBET portfolio and will be available to OEM and aftermarket customers.

About Dymag:

Founded in 1974 and based in Chippenham, UK, Dymag is renowned for its innovation and expertise in the development and manufacture of carbon and magnesium wheels for cars and motorbikes. Dymag is a leader in the development of lightweight, durable and high performance wheels.

About BORBET GmbH:

BORBET GmbH, founded in 1881 and based in Hallenberg-Hesborn, NRW, is a leading global manufacturer of light alloy wheels. BORBET supplies over 30 car manufacturers and is a popular brand in the specialised trade. The company has seven locations worldwide and uses state-of-the-art technology to ensure the highest quality. BORBET's vision is to shape and optimise the mobility of tomorrow. BORBET focuses on continuous research and development in order to feel the pulse of the changing automotive industry and create sustainable, future-oriented solutions. The company places the highest value on environmental compatibility and social responsibility. BORBET's light alloy wheels are an expression of technology and style, helping to shape a sustainable and progressive world of mobility.

BORBET GmbH, a leading global manufacturer of light alloy wheels, is pleased to announce the acquisition of its new subsidiary Dymag Technologies Limited. This strategic acquisition includes the takeover of the Dymag brand, all patents, production facilities and the immediate integration of all employees (m/f/d).

Dymag is a renowned manufacturer of carbon and magnesium car and motorbike wheels based in Chippenham, England. Dymag produces and supplies BX-F wheels to aftermarket customers in the USA and Asia as well as Tier 1 wheel manufacturers worldwide. In addition, the company will continue to develop and market its successful motorbike wheels.

Burkhard Plett, CEO of BORBET GmbH: "With the acquisition of the Dymag assets by Dymag Technologies Ltd., we are expanding our portfolio to include carbon and magnesium rims. This strategic decision underlines our aim to be a leader in all key wheel technologies for the automotive industry."

Dymag Technologies Limited will operate as an independent subsidiary of BORBET GmbH based in Chippenham, UK. The company will work closely with BORBET to expand the development, production and distribution of carbon hybrid wheels for both original equipment and the aftermarket. These innovative products will be incorporated into the BORBET portfolio and will be available to OEM and aftermarket customers.

About Dymag:

Founded in 1974 and based in Chippenham, UK, Dymag is renowned for its innovation and expertise in the development and manufacture of carbon and magnesium wheels for cars and motorbikes. Dymag is a leader in the development of lightweight, durable and high performance wheels.

About BORBET GmbH:

BORBET GmbH, founded in 1881 and based in Hallenberg-Hesborn, NRW, is a leading global manufacturer of light alloy wheels. BORBET supplies over 30 car manufacturers and is a popular brand in the specialised trade. The company has seven locations worldwide and uses state-of-the-art technology to ensure the highest quality. BORBET's vision is to shape and optimise the mobility of tomorrow. BORBET focuses on continuous research and development in order to feel the pulse of the changing automotive industry and create sustainable, future-oriented solutions. The company places the highest value on environmental compatibility and social responsibility. BORBET's light alloy wheels are an expression of technology and style, helping to shape a sustainable and progressive world of mobility.

In the latest DEUTSCHLAND Test by FOCUS Money, BORBET was the only alloy wheel manufacturer to be ranked in the top 20 of "Germany's most innovative companies 2024"!

At a time when innovative strength is the key to competitiveness, this award underpins our pioneering role in various technologies and processes. Our many years of experience and technical expertise enable us to understand the needs of the automotive industry and optimally fulfil the requirements of the age of electromobility.

A big thank you to our great team for making this success possible! We will continue to help shape the development of the automotive industry in the future and work together with our customers on pioneering solutions.

Further information on the study is available here.

As a job engine in the region, BORBET attaches great importance to good, well-founded vocational training and is once again taking on all trainees (m/f/d) at the Hochsauerland site this year. The high retention rate emphasises BORBET's long-term commitment to promoting and developing young talent.

M. Johanning joins the team in the specialised trade division of BORBET Vertriebs GmbH with immediate effect, while L. Wellnowski starts in the OEM internal sales department. Both have successfully completed their training as industrial clerks.

"At BORBET, we attach great importance to offering first-class training and then opening up promising future prospects within the company," explains Ms Mittermaier, Training Officer and Head of Human Resources. "With our commitment, we promote young talent and offer them secure career prospects in the region."

BORBET is once again offering attractive apprenticeships for 2025. Interested pupils can find out more and apply directly at www.borbet.de/en/career/training or gain an insight into training at a hidden champion through internships.

Good and sound vocational training is a top priority for BORBET as a job engine in the region. This year, the BORBET site in Thuringia is once again celebrating the successful completion and employment of trainees (m/f/d).

M. Schäfer is joining the IT department as a trained IT specialist for system integration, while G. Reinhold is starting out as an industrial clerk in the sales scheduling department.

The Bad Langensalza-based global market and technology leader in the automotive sector attaches particular importance to the promotion and development of young talent. Ms Mittermaier, Training Manager and Head of Human Resources at BORBET, emphasises: "It is very important to us to guarantee first-class training and to open up promising future prospects for young specialists. With our commitment to sustainable personnel development, we are making our contribution to securing skilled labour in the region."

BORBET Thüringen is once again offering attractive apprenticeships for 2025. Interested pupils can find out more online and apply directly or gain an insight into training at BORBET as part of an internship. Further information can be found at: www.borbet.de/en/career/training. 

The absolute highlight in 2024 will be the new BORBET TF wheel design. The type designation TF stands for “twenty four” and thus for the first 24-inch wheel from BORBET. To celebrate this special premiere, several colour variants of the design will be presented. A trend barometer will decide which colours will be included in the BORBET specialist retail range after the trade fair. In terms of technology, the new BORBET TF in an impressive 10.5x24 inches also shows what “Made in Germany” makes possible. The Performance Cut process, for example, guarantees weight savings with precise moulding. The impressive wheel load of up to 1,050 kilograms makes the new BORBET wheel the ideal companion for numerous SUVs.

As a further world premiere, BORBET is presenting the new XV wheel in the sizes 8.5x19 and 9.5x19 inches in “black polished matt” and “black glossy”. This “High Load Wheel” is designed for a wheel load of 910 kilograms and, as usual from BORBET, will be launched with ABE and even ECE approvals. The BORBET XV is available just in time for the winter season for a wide range of vehicles such as the Audi A4 and A6, BMW X3/X4, Mercedes E-Class and S-Class or Tesla Model 3 and Y.

When it comes to surfaces, BORBET shows just how innovative state-of-the-art can be. As a novelty in the product range, the surface gives the impression of raw cast aluminium. This can be combined with diamond grinding, milling and/or coloured clear lacquer, as well as with visible differences to machined surfaces. All true to the motto “less is more”.

But for those who prefer more than less from a visit to the trade fair, the BORBET source of inspiration in Hall 8.1 on Stand D30/E31 will certainly bring you up to date with the latest wheel innovations.