An important step into the future: Once again this year, several apprentices (m/f/d) have successfully completed their apprenticeship at BORBET, one of the leading manufacturers of light alloy wheels, and are now strengthening the BORBET team at the Hallenberg-Hesborn and Medebach sites.

Congratulations to: M. Gustin (IT specialist for system integration), L. Seliger-Lange and M. Reis (electronics technicians for industrial engineering), L. Wahle (industrial clerk) and M. Bichowski (cutting machine operator).

In addition, K. Kalverkamp and S. Thomas obtained a vocational qualification as machine and plant operators as part of a partial qualification programme. This not only emphasises BORBET's commitment to traditional vocational training, but also to promoting further qualifications.

‘Sound training and targeted further training are the basis for a strong future - for our employees and for BORBET. It is very important to us to support young people and offer them long-term prospects,’ explains Carolin Mittermaier, Head of Human Resources at BORBET.

BORBET is once again offering attractive apprenticeships in 2025. Interested parties can find out more and apply directly online at www.borbet.de/training.

As an electric SUV coupé, the new Cupra Tavascan is causing a sensation. The BORBET N wheel now makes its dynamic performance perfect all round. With the colours “black glossy”, “bronce matt” and “crystal silver”, which are ideal for winter use.

The BORBET N in the “Classic” category is now available for the Cupra Tavascan in 8.0 x 19 inch with an offset of 44.9 in the 112/5-hole version. As a dynamic 10-spoke wheel “made in Germany”, it impresses right from the start with ABE approval to match the standard tyre combination VA 235/55 + HA 255/50R19.

On 01.09.2024, Mr Antonio Curioso will join the management of the BORBET Vertriebs GmbH. With his many years of international experience in the aftermarket and tuning, he will provide important new impetus at BORBET. Having worked in the USA for several years, Mr Curioso will further strengthen and expand the international wheel manufacturer's global presence in the aftermarket segment.

The existing BORBET team will continue to run the business in the proven manner - with Mrs Birgit Grebe-Frese and Mr Marcel Frankenstein, who is new to the position, as sales managers. Mrs Grebe-Frese is primarily responsible for the OES divisions and, in the IAM, for exports and our partnerships, while Mr Frankenstein is responsible for wholesale, tire retail and the e-commerce marketplaces. Together, they will manage sales at both locations in Medebach and Neuching, both in the office and in the field service.

“We are very much looking forward to working with Mr Curioso and further developing our already extremely strong brand,” emphasises BORBET CEO Burkhard Plett. “BORBET Vertriebs GmbH is ideally positioned to successfully promote our high-quality and innovative light alloy wheels to the relevant target groups in existing and new markets.” 

As the price-performance test winner among the small SUVs, the new Dacia Duster (type DJF) scored highly in the test by Autobild. The BORBET Y wheel design now ensures an outstandingly active driving experience.

The BORBET Y in the “Classic” category is now available in 6.5x16 inch with offset 32. Directly including ABE approval for the 215/70R16 standard tyre.

With the wheel hub positioned deep in the centre, the BORBET Y shows how to perfectly emphasise the spokes. The colours ‘black glossy’, ‘crystal silver’ and ‘titanium matt’ are ideal for winter use.

Together through generations, together into the future.

It all began in 1984 with the founding of ‘Austria Alu-Guss GmbH’ in Ranshofen. Since then, high-quality aluminium wheels have been rolling off the production line here. A significant milestone followed in 1996 when Peter Wilhelm Borbet took over the company, paving the way for BORBET to enter the European automotive industry. Today, the plant supplies well-known car manufacturers such as BMW, Audi, Mercedes-AMG, Ford and Daimler with high-quality aluminium wheels.

Managing Director Helmuth Huber has been overseeing the remarkable development of the site since 1995. In 1998, the pioneering ‘AAG2000’ project was launched, making the company a trailblazer in the industry. In 2009, AAG changed its name to BORBET Austria. Today, the company is looking to the future with the ‘BORBET Austria 2025’ project.
The success of the plant in Ranshofen is based not only on technological innovations such as smart casting and burnishing, but above all on the visionary leadership of Helmuth Huber. His ability to steer developments in the long term and motivate the workforce has made BORBET Austria what it is today - a location that sets standards.

At the big family celebration at the beginning of August, Helmuth Huber (Managing Director) and Margot Borbet (Chairwoman of the Board of Trustees and Chairwoman of the Supervisory Board of BORBET Austria) honoured the 40-year success story. In their speeches, they emphasised the company's milestones and the commitment of its employees. A special moment was the honouring of 14 colleagues who have been with the company from the very beginning. These and other programme items for young and old made the day unforgettable.

In 2024, BORBET Thüringen will continue to invest in the future and focus on promoting young talent. The company is welcoming 11 young professionals to Bad Langensalza for the start of training on 1 August. They will be trained in the following professions: Electronics technician for industrial engineering, IT specialist for application development, IT specialist for system support, industrial clerk, machine and plant operator and mechatronics technician.

Head of Human Resources Karsten Meye joined the trainers and department heads in welcoming the new trainees to Bad Langensalza. "Training young talent is very important to us. We are delighted to welcome so many committed and motivated young talents to the BORBET team again this year and to support them in their professional development," said Karsten Meye.

A varied onboarding programme awaited the new recruits to give them the best possible start. The trainees got to know each other across different professions and gained an initial insight into the production of an alloy wheel.

BORBET is once again offering attractive apprenticeships for 2025. Interested students can find out more and apply directly at www.borbet.de/en/career/training or gain an insight into training at a hidden champion through internships.

BORBET in Hochsauerland is also investing in the future in 2024 and welcomes 12 young specialists (m/f/d) to the BORBET team in Hallenberg-Hesborn and Medebach.

Training is provided in the following professions: Electronics technician for industrial engineering, IT specialist for system integration, industrial clerk, industrial mechanic, technical product designer and cutting machine operator.

Carolin Mittermaier (HR Manager) and Alexander Ulrich (Production Manager Hesborn) joined the trainers in welcoming the six industrial and four commercial trainees as well as two annual interns to the in-house training workshop in Hesborn. "Our new trainees are the skilled workers of tomorrow. We are delighted to welcome committed and motivated young talents to the BORBET team once again this year and to accompany them on their way," says Carolin Mittermaier.

The BORBET induction days provided the perfect start: the trainees got to know each other across different professions and gained a first impression of how a light alloy wheel is made. A workshop on "Trainee etiquette" and a joint hike rounded off the programme.

BORBET is once again offering attractive apprenticeships for 2025. Interested pupils can find out more and apply directly at www.borbet.de/en/career/training or gain an insight into training at a hidden champion through internships.

In the latest DEUTSCHLAND Test by FOCUS Money, BORBET was the only alloy wheel manufacturer to be ranked in the top 20 of "Germany's most innovative companies 2024"!

At a time when innovative strength is the key to competitiveness, this award underpins our pioneering role in various technologies and processes. Our many years of experience and technical expertise enable us to understand the needs of the automotive industry and optimally fulfil the requirements of the age of electromobility.

A big thank you to our great team for making this success possible! We will continue to help shape the development of the automotive industry in the future and work together with our customers on pioneering solutions.

Further information on the study is available here.

Good and sound vocational training is a top priority for BORBET as a job engine in the region. This year, the BORBET site in Thuringia is once again celebrating the successful completion and employment of trainees (m/f/d).

M. Schäfer is joining the IT department as a trained IT specialist for system integration, while G. Reinhold is starting out as an industrial clerk in the sales scheduling department.

The Bad Langensalza-based global market and technology leader in the automotive sector attaches particular importance to the promotion and development of young talent. Ms Mittermaier, Training Manager and Head of Human Resources at BORBET, emphasises: "It is very important to us to guarantee first-class training and to open up promising future prospects for young specialists. With our commitment to sustainable personnel development, we are making our contribution to securing skilled labour in the region."

BORBET Thüringen is once again offering attractive apprenticeships for 2025. Interested pupils can find out more online and apply directly or gain an insight into training at BORBET as part of an internship. Further information can be found at: www.borbet.de/en/career/training.