BORBET is setting the course for sustainable growth and is systematically aligning the company with future market demands. In an industry environment that remains highly challenging, the light alloy wheel manufacturer is focusing on innovation, technological advancement and business stability.
Innovation and internationalisation strengthen future viability
BORBET is setting the course for sustainable growth and is systematically aligning the company with future market demands. In an industry environment that remains highly challenging, the light alloy wheel manufacturer is focusing on innovation, technological advancement and business stability.
Following the passing of Peter Wilhelm Borbet, the company’s managing partner of many decades, in November 2025, the company is in the midst of a new phase of its development.
Against this background, BORBET is currently exploring various options for the company’s future direction, without prejudging the outcome. This includes concrete interest from long-term partners who wish to make a business commitment and support BORBET’s further development. This interest underscores the company’s strength, competitiveness and long-term prospects.
The family of owners has made a clear and long-term commitment to BORBET and actively supports its strategic development. This ensures business continuity.
“Our aim is to position BORBET strategically so that we can continue to grow sustainably and profitably, even in a dynamic market environment. We are delighted by the interest shown by long-term-oriented partners in a potential investment in BORBET; this confirms the strength of our business model and our technological expertise. At the same time, one thing is clear to us: we act responsibly towards our employees, our sites, our customers, all our partners and the owner family,” emphasises Burkhard Plett, CEO.
