What exactly does a merchant for marketing communications (m/f/d) do?
Are you confident in dealing with social media and don't zap straight on when you see an advert on TV? Is creativity your middle name? Then you have the best prerequisites for training to become a merchant for marketing communications. You will be responsible for raising the profile and image of the BORBET company.
Minimum qualifications: entrance qualification for university of applied sciences
Duration of training: approx. 3 years (can be shortened to 2 or 2.5 years if necessary)
What we are looking for:
• contribution of ideas
• diligence and accuracy
• communication skills
• expressiveness and feeling for language
• mathematical understanding and logical thinking
• good written and spoken English
Did you know that…?
…your training is very varied and always challenges you anew? In addition to commercial and creative activities, your job profile includes managing and maintaining the official Instagram and Facebook accounts as well as checking sponsorship requests.
- analysing markets and target groups
- developing communication concepts
- contribute to budgeting and performance reviews
- preparing and contributing to press issues, sales promotion, direct marketing, events and trade fairs, photo shoots, social media and website
My working day starts punctually at 8am. The first thing on the agenda is Instagram.
There I repost articles, answer messages and comment on pictures showing our products.
Texts and images are needed for a new brochure. Together with my colleagues I work out the texts and search for pictures in the archive. If I haven't found any suitable images, I coordinate with our photographer so that the desired motives are shot.
I check our Instagram account again. This time I pay special attention to our sponsoring partners. I check to see if they are fulfilling their contractual obligations and exchange views on the latest trends with them.
An order has come in for fan shop items. With the help of the inventory list, I gather the items, I fill them out, write a delivery note and send the package to the address given.
Time for clipping. In clipping, I look for our advertisements and editorial articles in trade journals, scan them and save them.
During the lunch break, I relax and chat with the other trainees outside enjoying the fresh air.
A sponsorship request comes in by email. I check the request according to our parameters and I then check whether a cooperation is worthwhile and make a recommendation to the head of department.
Now it's time for the editorial plan for Instagram. In cooperation with our technical department, I prepare a daily post for the entire week.
I'm posting today's post and watching the response. I also noticed some cool pictures of our products while researching. I'll ask the owners if we can also publish the content on our account.
The current post is very well received. In consultation with the marketing management, we want to promote this post. To do this, I determine a target group and set the budget and duration. In the coming days, I track the success of the post and document it.
Closing time! An eventful day comes to an end.
Click here for