Discover the fascinating world of marketing with an apprenticeship as a marketing communications specialist! How can creativity be combined with business expertise? How do you successfully position products on the market? How do I communicate successfully on social media? Find out and shape your professional future in an exciting environment!


Kaufmann Marketingkommunikation 1
Key Facts
Minimum requirement: solid school leaving certificate, entrance qualification for universities of applied sciences
Duration of training: approx. 3 years (shortening to 2 or 2.5 years possible)
Training location: Hallenberg
Possible area of employment after training: Marketing, sales
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That's what matters to us
  • Creativity 
  • Contribution of ideas
  • Diligence and accuracy
  • Communication skills
  • Expressiveness and fluency
  • Mathematical understanding and logical thinking skills
  • Good written and spoken English skills
Kaufmann Marketingkommunikation 2
Did you know that...?
... your apprenticeship is very varied and constantly challenges you? In addition to commercial and creative activities, your tasks will include managing and maintaining the official Instagram and Facebook accounts as well as checking sponsorship enquiries.
Kaufmann Marketingkommunikation 4
What exactly does an merchant for marketing communications (m/f/d) do?
Are you confident in dealing with social media and don't zap straight to the next advert on TV? Creativity is your middle name? Then you have what it takes to train as a marketing communications specialist. You will be responsible for raising the profile and image of the BORBET brand.


  • Analyses of markets and target groups 
  • Development of communication concepts 
  • Collaboration on budgeting and performance reviews 
  • Preparing and contributing to press topics, sales promotion, direct marketing, events and trade fairs, photo shoots, social media and website, among other things


08:00 a.m.

My working day starts at 8 a.m. on the dot. The first thing on the programme is Instagram. I repost posts, reply to messages and comment on pictures showing our products.

09:00 a.m.

Texts and images are needed for a new brochure. I work on the texts together with my colleagues and then look for images in the archive. If I haven't found any suitable images, I liaise with our photographer to ensure that the desired motifs are shot.

11:00 a.m.

I check our Instagram account again. This time I pay special attention to our sponsoring partners. I check whether they are fulfilling their contractual obligations and discuss the latest trends with them.

11:30 a.m.

An order for fanshop items has been received. I use the inventory list to find the items, fill them in, write a delivery note and send the parcel to the specified address.

12:00 p.m.

Time for clipping. When clipping, I search for our placed adverts and editorial articles in trade journals, scan them and save them.

12:30 p.m.

During the lunch break, I relax and chat with the other trainees in the fresh air.

01:00 p.m.

A sponsorship enquiry comes in by email. I check the enquiry based on various parameters and then see whether a cooperation is worthwhile and make a recommendation to the department management.

02:00 p.m.

Now it's time for the editorial plan for Instagram. In collaboration with our technical team, I prepare a daily post for the entire week.

03:00 p.m.

I'm posting today's article and watching the response. I also noticed a few cool pictures of our products while researching. I ask the owners if we can also publish the content on our account.

03:45 p.m.

The latest post has been very well received. In consultation with our marketing manager, we want to advertise this post. To do this, I define a target group and set the budget and duration. Over the next few days, I will then track the success of the post and document it.

04:30 p.m.

Closing time! An eventful day comes to an end.


At BORBET, we realise that our trainees are the talents of tomorrow and are therefore one of the key success factors of our company. For this reason, we attach particular importance to providing you with the best possible preparation for your future career. As a family-owned company and international player in the automotive industry, we offer long-term prospects as well as attractive additional benefits that will make your apprenticeship with us a rewarding experience.
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The perfect start with our induction days: Get your apprenticeship at BORBET off to a successful start! Our customised induction days are the perfect way to get to know the company and your contacts. With our tried-and-tested concept, we make your start easier and help you to settle into your new role quickly.

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Focus on work-life balance: At BORBET, we prioritise your personal quality of life. With a generous 30 days' holiday per year, we create space for relaxation and balance. This makes your training time not only productive, but also relaxed - for optimal development and a good work-life balance.
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Bonus with the BORBET employee card: As part of our commitment to your training, we offer you the exclusive BORBET bonus card. This gives you the opportunity to shop in a variety of local shops or online shops. The card not only allows you to enjoy your training, but also to receive additional incentives and rewards.

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Travel allowance for your mobility: At BORBET, we know that mobility is an important factor during your training. That's why we offer a travel allowance to make your journey easier and to relieve you financially. This allows you to concentrate fully on your training.
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Attractive holiday & Christmas bonus as additional motivation: As part of our commitment to our trainees, at BORBET you will receive an attractive holiday and Christmas bonus in addition to your salary. These additional payments serve as recognition for your work and motivation for your further development within the company.
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Exam preparation courses for optimum support: At BORBET, we not only support you during your training, but also prepare you specifically for your exams. Our qualified exam preparation courses give you the tools you need to succeed and complete your training with flying colours.
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Good chances of being taken on for a promising future: If you successfully complete your apprenticeship at BORBET, you will have very good chances of being taken on. We support talented and committed trainees and offer attractive prospects for a long-term career in our company.